{"id":2872,"date":"2025-07-25T19:53:29","date_gmt":"2025-07-25T17:53:29","guid":{"rendered":"https:\/\/sites-le-corbusier.org\/2025\/07\/25\/et-pourtant-tout-avait-si-bien-commence-habiter-la-suisse-des-annees-1930\/"},"modified":"2025-07-25T19:55:55","modified_gmt":"2025-07-25T17:55:55","slug":"et-pourtant-tout-avait-si-bien-commence-habiter-la-suisse-des-annees-1930","status":"publish","type":"post","link":"https:\/\/sites-le-corbusier.org\/en\/2025\/07\/25\/et-pourtant-tout-avait-si-bien-commence-habiter-la-suisse-des-annees-1930\/","title":{"rendered":"AND IT BEGAN SO MARVELLOUSLY &#8211; LIVING IN 1930s SWITZERLAND"},"content":{"rendered":"\n<h2 class=\"has-medium-font-size wp-block-heading\">Du 18 juillet au 26 octobre 2025, d\u00e9couvrez la nouvelle exposition du Mus\u00e9e d&#8217;art et d&#8217;histoire de Gen\u00e8ve.<\/h2>\n\n\n\n<p>In 1948, the historian of modern art and architecture Sigfried Giedion came to a bitter conclusion: the modernist utopia, fuelled by the hope of a better world through mechanisation, had gone off track. What was meant to drive architectural progress in the 1930s devolved into an instrument of destruction, precipitating a global cataclysm.<br>Close to major figures such as Le Corbusier, Hans Arp, L\u00e1szl\u00f3 Moholy-Nagy, and Max Ernst,<br>Sigfried Giedion embodied the link between the driving forces of modernity in Switzerland in the interwar period and strengthened their connection with prominent global cities.<br>Through historical examples from Zurich and Geneva, such as the iconic Clart\u00e9 building, the exhibition dives into the contrasting visions of this modernity, offering a tangible, spatial encounter. And it began so marvellously explores a clash of cultures by confronting different approaches to the art of living and highlights the ambiguity of this era as it oscillated between ideal and reality.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.mahmah.ch\/expositions\/et-pourtant-tout-avait-si-bien-commence\" target=\"_blank\" rel=\"noreferrer noopener\">More information<\/a><\/div>\n<\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sites-le-corbusier.org\/wp-content\/uploads\/2025\/07\/expo_30s_geneve_2025-722x1024.jpg\" alt=\"\" class=\"wp-image-2867\" width=\"586\" height=\"831\" srcset=\"https:\/\/sites-le-corbusier.org\/wp-content\/uploads\/2025\/07\/expo_30s_geneve_2025-722x1024.jpg 722w, https:\/\/sites-le-corbusier.org\/wp-content\/uploads\/2025\/07\/expo_30s_geneve_2025-212x300.jpg 212w, https:\/\/sites-le-corbusier.org\/wp-content\/uploads\/2025\/07\/expo_30s_geneve_2025-768x1089.jpg 768w, https:\/\/sites-le-corbusier.org\/wp-content\/uploads\/2025\/07\/expo_30s_geneve_2025-282x400.jpg 282w, https:\/\/sites-le-corbusier.org\/wp-content\/uploads\/2025\/07\/expo_30s_geneve_2025.jpg 875w\" sizes=\"auto, (max-width: 586px) 100vw, 586px\" \/><figcaption>Photographic reproduction; Sigfried Giedion collection (GTA Archiv \/ ETH Zurich)<br>\u00a9 F.L.C. \/ 2025, ProLitteris, Zurich; photos: Maurice Wasserman<\/figcaption><\/figure><\/div>","protected":false},"excerpt":{"rendered":"<p>From 18 July to 26 October 2025, discover the new exhibition at the Geneva Museum of Art and History.<\/p>\n","protected":false},"author":4,"featured_media":2868,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34],"tags":[],"class_list":["post-2872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-exhibition"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AND IT BEGAN SO MARVELLOUSLY - LIVING IN 1930s SWITZERLAND<\/title>\n<meta name=\"description\" content=\"From 18 July to 26 October 2025, discover the new exhibition at the Geneva Museum of Art and History.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sites-le-corbusier.org\/en\/2025\/07\/25\/et-pourtant-tout-avait-si-bien-commence-habiter-la-suisse-des-annees-1930\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AND IT BEGAN SO MARVELLOUSLY - LIVING IN 1930s SWITZERLAND\" \/>\n<meta property=\"og:description\" content=\"From 18 July to 26 October 2025, discover the new exhibition at the Geneva Museum of Art and History.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sites-le-corbusier.org\/en\/2025\/07\/25\/et-pourtant-tout-avait-si-bien-commence-habiter-la-suisse-des-annees-1930\/\" \/>\n<meta property=\"og:site_name\" content=\"Le Corbusier\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-25T17:53:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-25T17:55:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sites-le-corbusier.org\/wp-content\/uploads\/2025\/07\/expo_30s_geneve_2025.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"875\" \/>\n\t<meta property=\"og:image:height\" content=\"1241\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Coralie Vitores\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Coralie Vitores\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sites-le-corbusier.org\/en\/2025\/07\/25\/et-pourtant-tout-avait-si-bien-commence-habiter-la-suisse-des-annees-1930\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sites-le-corbusier.org\/en\/2025\/07\/25\/et-pourtant-tout-avait-si-bien-commence-habiter-la-suisse-des-annees-1930\/\"},\"author\":{\"name\":\"Coralie Vitores\",\"@id\":\"https:\/\/sites-le-corbusier.org\/#\/schema\/person\/4d78ac3f939e8dac57b4f6cca6027558\"},\"headline\":\"AND IT BEGAN SO MARVELLOUSLY &#8211; LIVING IN 1930s SWITZERLAND\",\"datePublished\":\"2025-07-25T17:53:29+00:00\",\"dateModified\":\"2025-07-25T17:55:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sites-le-corbusier.org\/en\/2025\/07\/25\/et-pourtant-tout-avait-si-bien-commence-habiter-la-suisse-des-annees-1930\/\"},\"wordCount\":203,\"publisher\":{\"@id\":\"https:\/\/sites-le-corbusier.org\/#organization\"},\"image\":{\"@id\":\"https:\/\/sites-le-corbusier.org\/en\/2025\/07\/25\/et-pourtant-tout-avait-si-bien-commence-habiter-la-suisse-des-annees-1930\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sites-le-corbusier.org\/wp-content\/uploads\/2025\/07\/expo_30s_geneve_2025.jpg\",\"articleSection\":[\"Exhibition\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sites-le-corbusier.org\/en\/2025\/07\/25\/et-pourtant-tout-avait-si-bien-commence-habiter-la-suisse-des-annees-1930\/\",\"url\":\"https:\/\/sites-le-corbusier.org\/en\/2025\/07\/25\/et-pourtant-tout-avait-si-bien-commence-habiter-la-suisse-des-annees-1930\/\",\"name\":\"AND IT BEGAN SO MARVELLOUSLY - LIVING IN 1930s SWITZERLAND\",\"isPartOf\":{\"@id\":\"https:\/\/sites-le-corbusier.org\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sites-le-corbusier.org\/en\/2025\/07\/25\/et-pourtant-tout-avait-si-bien-commence-habiter-la-suisse-des-annees-1930\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sites-le-corbusier.org\/en\/2025\/07\/25\/et-pourtant-tout-avait-si-bien-commence-habiter-la-suisse-des-annees-1930\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sites-le-corbusier.org\/wp-content\/uploads\/2025\/07\/expo_30s_geneve_2025.jpg\",\"datePublished\":\"2025-07-25T17:53:29+00:00\",\"dateModified\":\"2025-07-25T17:55:55+00:00\",\"description\":\"From 18 July to 26 October 2025, discover the new exhibition at the Geneva Museum of Art and History.\",\"breadcrumb\":{\"@id\":\"https:\/\/sites-le-corbusier.org\/en\/2025\/07\/25\/et-pourtant-tout-avait-si-bien-commence-habiter-la-suisse-des-annees-1930\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sites-le-corbusier.org\/en\/2025\/07\/25\/et-pourtant-tout-avait-si-bien-commence-habiter-la-suisse-des-annees-1930\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sites-le-corbusier.org\/en\/2025\/07\/25\/et-pourtant-tout-avait-si-bien-commence-habiter-la-suisse-des-annees-1930\/#primaryimage\",\"url\":\"https:\/\/sites-le-corbusier.org\/wp-content\/uploads\/2025\/07\/expo_30s_geneve_2025.jpg\",\"contentUrl\":\"https:\/\/sites-le-corbusier.org\/wp-content\/uploads\/2025\/07\/expo_30s_geneve_2025.jpg\",\"width\":875,\"height\":1241},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sites-le-corbusier.org\/en\/2025\/07\/25\/et-pourtant-tout-avait-si-bien-commence-habiter-la-suisse-des-annees-1930\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/sites-le-corbusier.org\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"AND IT BEGAN SO MARVELLOUSLY &#8211; LIVING IN 1930s SWITZERLAND\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sites-le-corbusier.org\/#website\",\"url\":\"https:\/\/sites-le-corbusier.org\/\",\"name\":\"Le Corbusier\",\"description\":\"Un site utilisant WordPress\",\"publisher\":{\"@id\":\"https:\/\/sites-le-corbusier.org\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sites-le-corbusier.org\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/sites-le-corbusier.org\/#organization\",\"name\":\"Le Corbusier\",\"url\":\"https:\/\/sites-le-corbusier.org\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sites-le-corbusier.org\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/sites-le-corbusier.org\/wp-content\/uploads\/2022\/06\/menu-logo.svg\",\"contentUrl\":\"https:\/\/sites-le-corbusier.org\/wp-content\/uploads\/2022\/06\/menu-logo.svg\",\"caption\":\"Le Corbusier\"},\"image\":{\"@id\":\"https:\/\/sites-le-corbusier.org\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/sites-le-corbusier.org\/#\/schema\/person\/4d78ac3f939e8dac57b4f6cca6027558\",\"name\":\"Coralie Vitores\",\"url\":\"https:\/\/sites-le-corbusier.org\/en\/author\/coralie-vitores\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"AND IT BEGAN SO MARVELLOUSLY - LIVING IN 1930s SWITZERLAND","description":"From 18 July to 26 October 2025, discover the new exhibition at the Geneva Museum of Art and History.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sites-le-corbusier.org\/en\/2025\/07\/25\/et-pourtant-tout-avait-si-bien-commence-habiter-la-suisse-des-annees-1930\/","og_locale":"en_US","og_type":"article","og_title":"AND IT BEGAN SO MARVELLOUSLY - LIVING IN 1930s SWITZERLAND","og_description":"From 18 July to 26 October 2025, discover the new exhibition at the Geneva Museum of Art and History.","og_url":"https:\/\/sites-le-corbusier.org\/en\/2025\/07\/25\/et-pourtant-tout-avait-si-bien-commence-habiter-la-suisse-des-annees-1930\/","og_site_name":"Le Corbusier","article_published_time":"2025-07-25T17:53:29+00:00","article_modified_time":"2025-07-25T17:55:55+00:00","og_image":[{"width":875,"height":1241,"url":"https:\/\/sites-le-corbusier.org\/wp-content\/uploads\/2025\/07\/expo_30s_geneve_2025.jpg","type":"image\/jpeg"}],"author":"Coralie Vitores","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Coralie Vitores","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sites-le-corbusier.org\/en\/2025\/07\/25\/et-pourtant-tout-avait-si-bien-commence-habiter-la-suisse-des-annees-1930\/#article","isPartOf":{"@id":"https:\/\/sites-le-corbusier.org\/en\/2025\/07\/25\/et-pourtant-tout-avait-si-bien-commence-habiter-la-suisse-des-annees-1930\/"},"author":{"name":"Coralie Vitores","@id":"https:\/\/sites-le-corbusier.org\/#\/schema\/person\/4d78ac3f939e8dac57b4f6cca6027558"},"headline":"AND IT BEGAN SO MARVELLOUSLY &#8211; LIVING IN 1930s SWITZERLAND","datePublished":"2025-07-25T17:53:29+00:00","dateModified":"2025-07-25T17:55:55+00:00","mainEntityOfPage":{"@id":"https:\/\/sites-le-corbusier.org\/en\/2025\/07\/25\/et-pourtant-tout-avait-si-bien-commence-habiter-la-suisse-des-annees-1930\/"},"wordCount":203,"publisher":{"@id":"https:\/\/sites-le-corbusier.org\/#organization"},"image":{"@id":"https:\/\/sites-le-corbusier.org\/en\/2025\/07\/25\/et-pourtant-tout-avait-si-bien-commence-habiter-la-suisse-des-annees-1930\/#primaryimage"},"thumbnailUrl":"https:\/\/sites-le-corbusier.org\/wp-content\/uploads\/2025\/07\/expo_30s_geneve_2025.jpg","articleSection":["Exhibition"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/sites-le-corbusier.org\/en\/2025\/07\/25\/et-pourtant-tout-avait-si-bien-commence-habiter-la-suisse-des-annees-1930\/","url":"https:\/\/sites-le-corbusier.org\/en\/2025\/07\/25\/et-pourtant-tout-avait-si-bien-commence-habiter-la-suisse-des-annees-1930\/","name":"AND IT BEGAN SO MARVELLOUSLY - LIVING IN 1930s SWITZERLAND","isPartOf":{"@id":"https:\/\/sites-le-corbusier.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sites-le-corbusier.org\/en\/2025\/07\/25\/et-pourtant-tout-avait-si-bien-commence-habiter-la-suisse-des-annees-1930\/#primaryimage"},"image":{"@id":"https:\/\/sites-le-corbusier.org\/en\/2025\/07\/25\/et-pourtant-tout-avait-si-bien-commence-habiter-la-suisse-des-annees-1930\/#primaryimage"},"thumbnailUrl":"https:\/\/sites-le-corbusier.org\/wp-content\/uploads\/2025\/07\/expo_30s_geneve_2025.jpg","datePublished":"2025-07-25T17:53:29+00:00","dateModified":"2025-07-25T17:55:55+00:00","description":"From 18 July to 26 October 2025, discover the new exhibition at the Geneva Museum of Art and History.","breadcrumb":{"@id":"https:\/\/sites-le-corbusier.org\/en\/2025\/07\/25\/et-pourtant-tout-avait-si-bien-commence-habiter-la-suisse-des-annees-1930\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sites-le-corbusier.org\/en\/2025\/07\/25\/et-pourtant-tout-avait-si-bien-commence-habiter-la-suisse-des-annees-1930\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sites-le-corbusier.org\/en\/2025\/07\/25\/et-pourtant-tout-avait-si-bien-commence-habiter-la-suisse-des-annees-1930\/#primaryimage","url":"https:\/\/sites-le-corbusier.org\/wp-content\/uploads\/2025\/07\/expo_30s_geneve_2025.jpg","contentUrl":"https:\/\/sites-le-corbusier.org\/wp-content\/uploads\/2025\/07\/expo_30s_geneve_2025.jpg","width":875,"height":1241},{"@type":"BreadcrumbList","@id":"https:\/\/sites-le-corbusier.org\/en\/2025\/07\/25\/et-pourtant-tout-avait-si-bien-commence-habiter-la-suisse-des-annees-1930\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/sites-le-corbusier.org\/en\/"},{"@type":"ListItem","position":2,"name":"AND IT BEGAN SO MARVELLOUSLY &#8211; LIVING IN 1930s SWITZERLAND"}]},{"@type":"WebSite","@id":"https:\/\/sites-le-corbusier.org\/#website","url":"https:\/\/sites-le-corbusier.org\/","name":"Le Corbusier","description":"Un site utilisant WordPress","publisher":{"@id":"https:\/\/sites-le-corbusier.org\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sites-le-corbusier.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/sites-le-corbusier.org\/#organization","name":"Le Corbusier","url":"https:\/\/sites-le-corbusier.org\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sites-le-corbusier.org\/#\/schema\/logo\/image\/","url":"https:\/\/sites-le-corbusier.org\/wp-content\/uploads\/2022\/06\/menu-logo.svg","contentUrl":"https:\/\/sites-le-corbusier.org\/wp-content\/uploads\/2022\/06\/menu-logo.svg","caption":"Le Corbusier"},"image":{"@id":"https:\/\/sites-le-corbusier.org\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/sites-le-corbusier.org\/#\/schema\/person\/4d78ac3f939e8dac57b4f6cca6027558","name":"Coralie Vitores","url":"https:\/\/sites-le-corbusier.org\/en\/author\/coralie-vitores\/"}]}},"_links":{"self":[{"href":"https:\/\/sites-le-corbusier.org\/en\/wp-json\/wp\/v2\/posts\/2872","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sites-le-corbusier.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sites-le-corbusier.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sites-le-corbusier.org\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/sites-le-corbusier.org\/en\/wp-json\/wp\/v2\/comments?post=2872"}],"version-history":[{"count":2,"href":"https:\/\/sites-le-corbusier.org\/en\/wp-json\/wp\/v2\/posts\/2872\/revisions"}],"predecessor-version":[{"id":2875,"href":"https:\/\/sites-le-corbusier.org\/en\/wp-json\/wp\/v2\/posts\/2872\/revisions\/2875"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sites-le-corbusier.org\/en\/wp-json\/wp\/v2\/media\/2868"}],"wp:attachment":[{"href":"https:\/\/sites-le-corbusier.org\/en\/wp-json\/wp\/v2\/media?parent=2872"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sites-le-corbusier.org\/en\/wp-json\/wp\/v2\/categories?post=2872"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sites-le-corbusier.org\/en\/wp-json\/wp\/v2\/tags?post=2872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}